![]() With 50 million users in 2019 and a lot of these boards being set to public, you have an idea of the scale. Gaming communities use it to publish cheats and strategies, and many traditional companies use it to show their public roadmap. 46,000 people search for this specific board every single month since October 2018- and this is not the only fan community driving traffic to Trello. One of their best-performing pages is the public board for the game Project Jojo. They've invested a massive amount more in content than Trello, but still get less traffic overall. They have a deliberate and diversified SEO strategy covering TOFU to BOFU. I’m obviously deep in the research / comparison phase by my behavior, and Facebook retargeting is a low-hanging fruit to increase sign-ups that both companies could deploy.Īsana is 60% content SEO, 20% programmatic (templates, integrations), and 10% product pages. The fortune is in the follow-up: they could start sending automatic emails taking me through a sequence, and driving me to more value.Also, no ads have been following me around from neither Asana nor Trello. After signing up for an ebook on the site a week ago I haven’t received a single email since then. While Asana has a rock solid SEO strategy and site structure, they are leaving a lot on the table with their lack of follow up. Ranks number 7 for page and 3rd for video for "Kanban Boards"įINDING 3: Low-hanging fruits (left unpicked).Ranks number 5 for "Project Management". ![]() This is the final hub for Asana where they dramatize how one can use the tool for project management, remote work, and other use cases.
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